Areas of Expertise

  • Developing and implementing strategic communications and marketing plans, including crisis communications, social media campaigns and traditional media relations activities

  • Individual athlete media relations support and training; social impact planning and charitable-partner development and messaging

 

  • Creation of internal and external websites and apps, including content creation and off-platform distribution

 

  • Television production

 

  • Developing national and local radio and television PSA campaigns

 

  • Content creation, editing, speech writing and copywriting

  • Marketing and communications support for the licensee/licensor relationship

  • Strategic planning in advance of and during the collective bargaining process, with experience on the management and labor side

 

  • International events

 

  • Corporate brand ID and logo development

 

  • Start-up/expansion franchise development

 

  • Non-profit strategic planning, publicity and programming development

 

  • RFP creation, vendor review, contract negotiations and agency oversight

 

  • Print publication development, including editorial and creative input and oversight

 

  • Print and broadcast advertising, including barter arrangements

power χ Communications maintains relationships with an impressive network of writers, photographers, videographers and creative service professionals, which helps provide power χ with the power to match and exceed the capabilities of a larger agency.  Additionally, Greg Bouris possesses a positive reputation and working relationship with hundreds of print, broadcast and digital media journalists representing international, national and local outlets.